Our Staff

James Breeze - CEO

Improving people's lives

James has an enormous amount of experience working with large corporates, small to medium sized businesses and government departments, helping businesses to improve the way that their customers experience their brand through technology user interfaces. He is passionate about making technology more usable. He is an active social marketer, professional speaker and writes his own blog www.UsableWorld.com.au.

James gained a BSc at Adelaide University and an MSc in Organisational Psychology from Macquarie University. After a short stint in Human Resources he moved into the Usability Industry, where he moved up to General Manager and Board Director positions. In late 2006 James decided there was a need for a more Objective style of user experience and usability consulting, and started his own business, Objective Digital.

Kylie Breeze - Operations Director

Enhancing internal operations

Kylie spent 12 years working in advertising and design agencies in NZ, London and Sydney, managing campaigns for large brands. She now manages the internal resource and operational functions at Objective Digital, working closely with our consultants, suppliers and partners.

Kylie gained a BCom Degree (with First Class honours) from Victoria University in NZ, majoring in Marketing and Business Management.

Anna Van Egmond

Bridging business objectives with user needs

Annemarie van Egmond, or Anna for short, is an energetic and passionate user experience advocate. With extensive experience in planning, managing & running user centred design projects, she loves providing clients with user insights and actionable recommendations whilst keeping in mind the business objectives. She believes that building an understanding of the behaviour, actions and mental model of users is critical to a successful outcome.  Anna has also provided mentoring and training, helping clients foster and develop their own UCD skills.

Originally from the Netherlands, Anna gained an Honours degree in Business Information Systems and a Masters in eBusiness in the UK. After working for one of the UK’s leading usability companies, Foolproof Ltd as an Online User Experience Consultant, Anna continues her passion to help companies create better websites at Objective Digital.

Dan Sorvik

Dean Hargreaves

Interaction Design Specialist

Dean is passionate about the potential for technology to help people live in ways that are more enjoyable, meaningful, informed, connected, healthy and dignified.

Dean is currently completing a PhD in Interaction Design within the Interaction Design and Human, Practice lab at the University of Technology, Sydney. His research involves understanding how people work together to plan and make decisions in the highly unstructured, time-constrained contexts that characterise many everyday situations.

Frances Miller

Frances is approaching a decade of work in UX analysis and design. Prior to that she worked for several years as a business analyst. In these roles she has worked on websites, applications, mobiles, tablets and products for clients in a very wide range of industry sectors - including finance, insurance, education, travel, government, environment and natural resources. The user, how people think, and how they experience digital technology have always been at the centre of her interest.

Frances' previous career experience includes providing consultancy services to business - including strategic and business planning, management advice, marketing and communications services. This means she has a strategic view of projects - she can wrangle the most complex planning and organisation challenges, and help make a case for business benefits and return on investment. She understands business needs and also knows the key role that brand, marketing and communications play in the success of a digital product.

Joanna Lewis

Designing simplicity from complexity

Joanna once was a technical writer, providing user-friendly instructions for complex software. Then, to target usability head on, she moved into UX, making software less complex to begin with. She is highly recommended by clients for her ability to produce simple, user-focussed solutions in complex situations; and for bringing great knowledge, understanding and a creative eye to product design and business needs.

Joanna holds a Master of Art (Applied Lingistics) from Macquarie University and a Bachelor of Arts from The University of Adelaide. 

Julienne Harry

Managing internet technology

Julienne has over ten years experience in managing Internet technology and online marketing, including; interface design, online application and product development, online marketing campaign management, and website analytics. She has extensive financial services industry experience.

Julienne holds a Bachelor of Commerce (Honours) degree from the University of Victoria. 

Liz Phillips

Insight driven design decisions

Liz uses the experience of more than a decade in researching social trends and observing a broad demographic of Australian society to help better understand the interaction between how people live and the technology and services they use. The skilful art of conversation, the knack of getting to the bottom of an opinion plus an appreciation for the human condition are the cornerstone of her abilities running usability research, focus groups and usability testing. The ability to appreciate the users' landscape provides clients with the right guidance and strategy to craft their offering for maximum relevance and potential.

Liz holds a Bachelor of Commerce (Marketing) from the University of NSW and a Graduate Diploma of Psychology from Macquarie University. She now runs usability research, focus groups and usability testing sessions, to gain customer insights into the user experience.

Nirish Shakya

Blending engineering and human perspectives

Nirish is a UX specialist with a strong background in software development. He worked as an application developer and user interface designer for 5 years designing and developing industrial navigational and fleet management solutions before converging his skills in the UX industry. He has the ability to bridge the gaps between developers, designers and end users by being able to speak their languages. He is a perfectionist by nature and is passionate about working with people and learning about their contextual needs. His warm and empathetic nature and his research skills, along with his keen eye for pragmatic design, ensures that the translation to interaction designs and wireframes are exacting.  

Nirish has a Master of IT (UTS 2010) and a Bachelor of Maths and IT (UWS 2006) and his specialities include usability testing, eye-tracking, wireframing, prototyping, UI design (Windows forms, Silverlight, HTML), programming (C#, PHP, Perl), database design (MySQL, SQL Server) and business and technical documentation. He has experience in traditional SDLCs and Agile methodologies (XP and Scrum).

Timothy Yeo

Understanding users and creating great user experiences

Tim holds a Bachelor of Computing (e-Commerce) from the University of Singapore.

Alexis Conomos

Alexis has recently joined the Objective Digital team as a Research Assistant, helping our Consultants with user research and the preparation of usability testing and eye tracking sessions. She is completing a Masters of Organisational Psychology from Macquarie University.

Mary Bonich

Mary has recently joined the Objective Digital team as a Research Assistant, helping our Consultants with user research and the preparation of usability testing and eye tracking sessions. She is completing a Masters of Organisational Psychology from Macquarie University.