In highly competitive markets, eye tracking is a standard usability procedure. Complementary to traditional methods you can objectively measure what elements engage and hold people’s attention, which visual cues drive users effectively, how decisions are made and much more.

Eye tracking is also a well established method for store shelf testing and for analyzing print ads, TV, direct marketing, online, in game and other visual advertising. It provides unique insights into saliency, interest, gaze path, and impact of brand, packaging and placement.

The EyeTrackLab is a new eye tracking research facility that you can rent for one or several days. Fully equipped with hardware and software from Tobii, it enables you to do efficient eye tracking testing of anything that can be presented on a screen.…without large investments in technology or training!

Use a Tobii Eye Tracker to study where users and consumers are looking on a website, shelf layout, packaging or anything lse! The Tobii Studio™ analysis software provides powerful tools for easily quantifying, analyzing andvisualizing the eye gaze and other data.

Eye tracker setups

The EyeTrackLab is located within the City Group Rooms at 11/60 York Street, Sydney 2000. It has been set up by Objective Digital, also offering guidance or expert consultation.

Please contact our Eye Tracking experts today!

Call James Breeze on 1300 85 80 15 or mail at jbreeze@objectivedigital.com