Information Architecture

Information architecture (IA) is the organisation and labelling of the content and functionality on the website. IA works with your user interface design meet your business and user experience goals.

We use insights gained from user research together with your business strategy to create and test the information architecture for your technology.

We find out how your users think about your content and labelling in a card-sorting activity. This involves a group of users sorting your content and functionality into logical groups, and labelling each group.

Our information architects conduct card-sorting in a focus group, or we reach your users online by using online card sorting tools.

Additional testing is done with your remote users with additional online tools, further validating your information architecture.

Feel free to contact us at info@objectivedigital.com or on 1300 85 80 15.