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Hi! We are excited to announce that we have brought the very first pair of Tobii Eye Tracking Glasses into Australia!
We are sending you this email because you have shown interest in using eye tracking within market research. However, if you do not wish to receive this e-newsletter please unsubscribe using the link at the bottom.
Internationally, eye tracking is revolutionising the way in which user research is conducted to gain measurable insights. The new Tobii Glasses allow wearers to walk around freely, making it easier for researchers to create a real-world environment in which to capture user behaviour. This can be while they are browsing in shopping environments, trying out a new product or reading an advertisement. |
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We have decided to hit the road and take our new Tobii Glasses on a tour of Australia and New Zealand to show you exactly what they can do! In addition, we will be demonstrating the new iMotions Attention Tool eye tracking software specifically designed for market research.
We will be holding events in Melbourne and Sydney, to demonstrate how the new Tobii Glasses and other Tobii eye trackers can be used within the field of market research.
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| International guest speaker, Juan Pablo Rodriguez from EyeOnMedia in Chile will be presenting case studies on his use of eye tracking within market research. |
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| Here is where the Tobii Glasses will be over the coming weeks. |
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| Please RSVP by emailing jbreeze@ObjectiveTechnology.com. |
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| Our Tobii eye tracking glasses appeared on A Current Affair a few weeks back - here's the clip showing how they were used in conjunction with mobile EEG headgear to track shopper behaviour at a neurological level. Check out the 'A Current Affair clip' here. |
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Sep 23 - Marketing Week
Vanella Jackson, CEO, Hall & Partners, explains how tracking eye movement while viewing an ad can reveal a lot about the consumer's engagement, but the data must be analysed appropriately to be effective.
New techniques such as eyetracking are helping reveal hidden behaviour, emotions and motives and helping us all understand a bit more about the mystery and potential of a great ad. Tobii Eye Trackers are used in thousands of leading research labs worldwide in a wide variety of scientific research. Motivated by a desire to share knowledge and inspire, Tobii has taken the initiative to continuously compile and provide easy access to academic research papers in a public library. Read the full case study here |
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Sep 21 - Globe and Mail
A study by Britain's Institute of Promotional Marketing and the University of Westminster shows that people can get as excited spotting a bargain as they do looking at pornography. Using Tobii eye tracking equipment and Attention Tool software to measure pupil dilation and eye movement, researchers recorded the emotional responses of 50 participants to several different consumer items whose packaging featured a promotion. Read the full case study here
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| Sep 9 - BizCommunity.com. LONDON, UK: Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations.
Retail and point-of-sale activity is undergoing something of a renaissance. A recently launched eye tracking system from Tobii represents how refined research into consumer browsing behaviour has become. The science of eye tracking isn't especially new, but the technology is rapidly reaching a point where marketing departments can use it to test everything from packaging design to shelf placement or even website development. Tobii and systems like it are already finding their way into the design and marketing processes of some of the larger FMCG companies.
Read the full case study here |
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| Please contact me if you wish to book your place at a Tobii Glasses roadshow event, or if you wish to discuss the use of Eye Tracking in an upcoming market research project.
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Objective Technology is the Australasian reseller for Tobii Eye Tracking hardware and software and iMotions Eye Tracking software. You can visit us at www.ObjectiveTechnology.com or call 0410 410 494. |
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Tobii Technology is the world leader in hardware and software solutions for eye tracking. Eye tracking enables a computer to tell exactly where a person is looking. It is used in usability, market research, scientific research, ophthalmology, eye control, assistive technology and much more.www.Tobii.com |
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The iMotions Attention Tool®is the world leading Eye Tracking software within market research and the application combines eye tracking metrics, reading metrics and emotion metrics.www.AttentionTool.com |
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