June 22, 2010 - The role of customer experience, and its impact on the financial success of your business, is now more important than ever. It must be strategically managed throughout the entire life of your website and mobile presence, not just during the odd usability test!

The ability of a brand to deliver a compelling user experience across multiple platforms is central to balancing the overall desire for brand consistency and optimizing your digital strategy. The new challenge is to deliver a compelling user experience across these platforms, harmonizing the need for brand consistency with the requirement for service optimization, tailored to the individual characteristics of each platform.

On June 22nd , AIMIA invites you to attend the next in its series of customer experience forums. This forum will increase your understanding of the importance of positive customer experience and user-centred design. It will also help you to develop the knowledge and skills applied to delivering a compelling user experience across a range of digital mediums.

Speakers:
- Oliver Weidlich, Director of Design & Innovation, Mobile Experience
- Opher Yom-Tov, Senior Manager - Customer Centred Design & Innovation, BT Financial Group
- Kenneth Wong, Head of User Experience, Creative Services Unit, Fairfax Digital

Moderated by:
James Breeze, CEO, Objective Digital

Event Details:
Date: Tuesday, 22 June, 2010
Venue: KPMG
Address: 10 Shelley Street, Sydney

Times:
09:30am Registration and Networking
10:00am Forum begins
11:00am Moderated Discussion
12:00pm Forum ends

Early Bird Special (Ends June 11)
$65 AIMIA Members
$115 Non-Members

Standard Price (from June 12)
$75 AIMIA Members
$135 Non-Members
(All prices include GST)

Register for the event here.