May 14, 2010 - Tobii Technology in conjunction with Objective Digital have been announced as a finalist in the CeBIT 2010 Business Awards, for their use of eye tracking technology.

The CeBIT.AU Business Advantage Award is given to the product or service that provides a clear, immediate and outstanding business benefit to its users. The Business Advantage Award covers products and solutions that service any industry and is applicable across all CeBIT Australia exhibition categories. It will be awarded to the product or solution that is best crafted to its target market and which provides clearest business value to its users. The product or service must be sold in the Australian market and be exhibited at CeBIT Australia 2010.