OBJECTIVE DIGITAL ENEWS - AUTUMN 2011 We are thrilled to tell you that Objective Digital has just been announced in the BRW FastStarters list for 2011. This list showcases Australian businesses which have seen rapid growth since their inception. Thanks to all of our staff and clients for helping us along in this journey. ESSE SPADAVECCHIA JOINS THE TEAM We are delighted to announce that we have recently hired a new User Experience Consultant, Esse Spadavechhia, bringing our team to 10. Esse Spadavecchia is a highly experienced Information Architect/User Experience Consultant with a proven track in providing exceptionally high standard, innovative user-centered online solutions. She has extensive experience across the entire life-cycle of web and online solution building, with solid back-end technology knowledge and hands on visual design experience, ensuring effective communication across core project teams so that the final product is easy to use, elegantly crafted, robust and the user interface rocks. She is dead-set on being innovative & having a great time doing it. Welcome Esse! ARTICLE - FAKE FORM FIELDS FOR A BETTER USER EXPERIENCE Click here to read this article about form design, written by Jon Duhig, User Experience Consultant at Objective Digital. ARTICLE - RAPID WIREFRAMES, RAPID PROTOTYPING, RAPID RESULTS Click here to read this article about the benefits of Balsamiq, written by Nirish Shakya, User Experience Consultant at Objective Digital. Objective Digital are running 1 day training courses in Sydney: Social Media as a business tool 17 May 2011 User Centred Design 7 June 2011 Email me on jbreeze@ObjectiveDigital.com to book your place on a course. Check out our new Objective Digital blog ARTICLE - MYTH #30: IF YOU ARE AN EXPERT, YOU DON'T NEED TO TEST YOUR DESIGN When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an experts can find major usability problems, but usability tests always reveal surprising issues. Usability testing and expert reviews are both useful and tend to have different findings, therefore it's usually recommended to combine the two in order to get the most comprehensive analysis of the interface. Click here to read the full article from the UX Myths blog. USABILITY TESTING QUOTE FORM Our clients often ask us to conduct Usability Testing reviews of their websites and business applications. In order to simplify the project briefing process, we have set up this simple Usability Testing quote form. Just fill it in for a same day quote. Easy. Cheers James Breeze Chief Experience Officer Objective Digital Level 10, 220 George Street Sydney NSW 2000 www.ObjectiveDigital.com 1300 85 80 15 Objective Digital is a Sydney-based user experience consultancy. We offer digital strategy, research, design (IA and wireframes), build, testing and training services. You can visit us at www.ObjectiveDigital.com or call 1300 85 80 15 or 0410 410 494.