I hope the new financial year is getting off to a great start for you! Here are a few interesting things happening in the world of user experience. Come along to the EyeTrackLab launch event, July 28th 9.00am to 10.30am, EyeTrackLab, City Group Rooms, level 11, 60 York St. You will see 3 eye trackers demonstrated, and you can take a simple eye tracking test yourself. Find out how to run your own eye tracking study to test the visual effectiveness of your website, ads, layout or packaging design. And if you register by 5pm Friday 24th July you will go in to WIN A DINNER FOR TWO WORTH $300. Email jbreeze@objectivedigital.com or call 1300 85 80 15 to register your place. Read my latest article about making the most of socialising online which was recently published in anthillonline.com Objective Digital will be running a full day training course on August 12th at Lvl 3, 50 York Street, Sydney. You will learn how to use Social Media to make connections, share information and open up opportunities for your business. To register, email jbreeze@objectivedigital.com or pay now via the PayPal button below. Course price is $495 + gst per person. Objective Digital have been managing the Social Media Marketing for Tobii Technology, and other clients, since mid 2008. During that time, Social Media has changed and grown to an extraordinary degree! We have gained a tremendous amount of insight into what works when using Twitter as a marketing tool. Find out more about how we have used Twitter to proactively provide service and support for Tobii customers and prospects. Register for the UX Australia user experience design conference in Canberra here It’s shaping up to be a fabulous event with a great range of interesting speakers and workshops on offer. And you’ll be able to visit us at the Objective Digital/Tobii stand for a demo of the latest in eye tracking technology. Click here to watch a video which demonstrates how eye tracking can be used in usability testing. Click here to watch a video which demonstrates how eye tracking can be used in ad testing. Give me a call for a confidential chat about your upcoming web strategy, design and testing projects. I look forward to speaking with you soon ! James Breeze Chief Experience Officer Objective Digital Lvl 3, 50 York Street Sydney NSW 2000 www.ObjectiveDigital.com Follow me at twitter.com/jamesbreeze Objective Digital is a Sydney-based user experience consultancy. We offer digital strategy, research, design, build and testing services. You can visit us at www.objectivedigital.com or call 1300 85 80 15 or 0410 410 494.