It’s March 2010 already, and we’ve been reflecting on how Australian business has regained the pre-GFC momentum so quickly. At Objective Digital, we have certainly found that businesses is stronger than ever, and we are pleased to have had some significant business developments over the past few months. We’ve announced the launch of our new EyeTrackLab in Sydney, the introduction of new online testing technologies, the addition of web development services through our partners at Rage and the addition of a new User Experience Consultant, Liz Phillips, to the team. In addition, we’ve been running lots of interesting Usability Testing and User Centred Design projects, and we were nominated as a Finalist in the MyBusinessAwards for the ‘Best Use of Technology in a SME’ for our work with Tobii Eye Tracking machines. And looking to the future, we have some upcoming training courses and events that we’d like to share with you. James Breeze, Objective Digital’s resident Social Media and User Experience evangelist, will be running a series of 1 day training courses in Sydney: You will learn how to use Social Media to raise awareness, make connections, share information and open up opportunities for your business. Click here to register. Course price is $595 + gst per person. Max 16 participants per session. A hands on course for market researchers who would like to develop a greater knowledge of the usability testing process. Click here to register. Course price is $595 + gst per person. Max 16 participants per session. Come and visit is at Stand 18 at ad-tech 2010 where we will be exhibiting the latest eye tracking technology with our partners at Tobii Technology. Click here to register. Come and visit us at Stand IO4 at CeBIT 2010 at the Sydney Convent and Exhibition Centre. We will be launching a new eye tracking product! We have been involved in some really interesting projects recently, and we have selected a few case studies to share with you: We recently conducted a User Centred Design project for the new Asthma NSW website. Click here to see a presentation about the User Centred Design process and the results. Maybe JB HiFi is just so successful they don’t have to worry about their website? Our Eye Tracking study shows that finding what you need on their site is a struggle! Click here to see the revealing findings of our eye tracking study on the Harvey Norman and JB Hifi websites. Here are some interesting articles in the user experience field... Back in March 09 I posted an article on my blog UsableWorld.com.au about our eye tracking study showing how people look at other peoples faces, and also look where they are looking. It generated tremendous interest - over 35,000 readers! For those who missed it the first time around you can click here to see the article. The My School website generated a massive amount of traffic in its first weeks of existence, but it’s a real shame that the government didn’t properly consider the usability of the site. Click here to see our review. We look forward to speaking with you again soon! James Breeze Chief Experience Officer Objective Digital Lvl 3, 50 York Street Sydney NSW 2000 www.ObjectiveDigital.com 1300 85 80 15 Follow me at twitter.com/jamesbreeze Objective Digital is a Sydney-based user experience consultancy. We offer digital strategy, research, design, build, testing and training services. You can visit us at www.objectivedigital.com or call 1300 85 80 15 or 0410 410 494.