Hi! We have a lot to share with you in this issue of Objective Digital eNews. Cheers, James Breeze. We have launched a new low cost Usability Check product which will uncover usability issues that are reducing the performance of your website - for just $990 plus gst. It is suitable for SME's and also larger companies or web developers who need a quick low cost usability review. Book your Usability Check here We regularly have new customers approach us to find out how much a usability testing project will cost. So we've added a quotation form onto the usability testing section of our website, which prompts you to fill in some standard information about your testing requirements. We will then email you a quotation the same day. Easy! In meetings with clients we often get asked questions about what we do and how we do it. Click here to read our new FAQs. Some examples: • How do I write usability testing tasks? • How do you convince the executive of the value of user experience design? • How do you interpret all the user research? We'll be adding more of them as we are asked, so please email your FAQ's to jbreeze@objectivedigital.com We are pleased to welcome Nirish Shakya to add to our team of User Experience Consultants. Nirish is a UX designer and software developer with a Master of Information Technology degree from UTS. Objective Digital are running 1 day training courses in Sydney: • 30th September - User Centred Design • 21st October - Usability Testing Email jbreeze@objectivedigital.com to book your place. Check out our new Objective Digital blog Tobii Technology has recently launched Tobii Glasses a revolutionary eye tracking system which allow wearers to walk around freely, making it easier for researchers to create a real-world environment in which to capture user behaviour. This can be while they are browsing in shopping environments, using a computer, trying out a new product or reading an advertisement. Watch the Tobii Glasses 'market research' movie Watch the Tobii Glasses 'scientific research' movie Do you conduct consumer research? Attention Tool® is the World leading Eye Tracking software within market research and the application combines Eye Tracking metrics, reading metrics and emotion metrics. The combination of these metrics gives unique insights into consumer behavior. The Attention Tool® clients include world-leading opinion leaders within the FMCG and Market Research Industries. Watch the new Attention Tool movie iMotions Attention Tool software for market research is now available at our Sydney EyeTrackLab! You can rent this facility for one or more days to conduct your own eye tracking studies, or you can book us to conduct the research study for you. Here are some recent articles we have written in the user experience field... • Article in Online Banking Review: Safe landing - a review of the direct deposit banking industry • Article in UX Mag: Eye Tracking - best way to test rich app usability I look forward to speaking with you again soon. Contact me if you need to discuss your upcoming projects! James Breeze Chief Experience Officer Objective Digital Lvl 3, 50 York Street Sydney NSW 2000 www.ObjectiveDigital.com 1300 85 80 15 Objective Digital is a Sydney-based user experience consultancy. We offer digital strategy, research, design (IA and wireframes) build, testing and training services. You can visit us at www.ObjectiveDigital.com or call 1300 85 80 15 or 0410 410 494.