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| WE HAVE MOVED TO KING STREET WHARF! |
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We are now fully moved in to our fantastic new office at 301,
15 Lime Street, King Street Wharf, Sydney. It is complete with brand new usability lab - including a viewing room with a one way mirror and remote viewing capabilities. Check out the pics here. |
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| COME ALONG TO OUR LAUNCH PARTY - Wednesday November 30th, from 5pm. |
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To launch our fabulous new office space, we are holding a party for our customers, suppliers and colleagues. Come and join us on the 30th of November from 5pm, for some drinks and nibbles overlooking the beautiful Darling Harbour.
Please RSVP to kbreeze@objectivedigital.com |
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| #15 IN THE SMART50 COMPANY AWARDS! |
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| #57 IN THE BRW FAST 100 AWARDS! |
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| On Wednesday 26th October, the BRW magazine announced that Objective Digital reached #57 in the BRW Fast 100 2011. That's an awesome achievement - thanks to all of our brilliant staff and clients. Check out the BRW Fast 100 article! |
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| EYE TRACKING MOVIE - BRW MAGAZINE |
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| We thought it would be timely to show you a sample eye tracking video of our article in the BRW magazine. So let's see how a sample of our staff members viewed the article when they read it earlier today. Click here to see how their cumulative gaze paths moved around the page. |
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| NEWEST ADDITIONS TO THE TEAM |
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| As part of our continuing growth, Julienne Harry and Frances Miller have joined the Objective Digital team, bringing our number to 16! |
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| Julienne Harry, Project Manager |
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 Julienne has spent over 15 years on the client side, in Online Marketing Management roles at companies including Perpetual, E*Trade and Hutchison 3 Mobile. She brings her wealth of client side experience to the team, and manages our User Centred Design and Usability Testing projects to ensure that everything runs like clockwork! |
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| Frances Miller, User Experience Consultant |
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 Frances had substantial business experience in several industries before finding 'home' in user experience ten years ago. She loves the challenge of creating optimal online experiences for people while maximising the benefits to businesses. She knows that user delight builds business reputation, increases sales and achieves return on online investment. |
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| OUR BLOGS |
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| REFLECTING ON STEVE JOBS AND APPLES APPROACH TO USER EXPERIENCE |
| Read the blogpost written by UX Consultant, Jax Wechsler. |
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| DO DIFFERENT CUSTOMER DEMOGRAPHICS REQUIRE DIFFERENT WEBSITE VERSIONS |
| Read the blogpost written by UX Project Manager, Julienne Harry. |
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| THE TOP 15 QUESTIONS TO ASK YOUR BUSINESS ABOUT YOUR CMS |
| Read the blogpost written by UX Project Manager, Julienne Harry. |
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| RECENT CASE STUDIES |
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| Financial Institution - User Centred Design case study. |
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| Private School - Website Redesign case study. |
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| Major Bank - Usability Testing. |
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| Client feedback: "I have been impressed by the customer engagement capability at Objective. They have been able to recruit good participants that meet our persona criteria, they are able to add value with session plans and methodology suggestions. They've introduced us to the concept of using eye tracking during a session so we can see how they're viewing the page. They have gone more than the extra mile to create an interactive prototype for us. I see them as a strong partner for us moving forward." |
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I hope you have a great Spring, and I hope to see you at our office party on November 30th!
Cheers. |
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James Breeze
Chief Experience Officer
Objective Digital
301, 15 Lime Street
King Street Wharf
Sydney NSW 2000
www.ObjectiveDigital.com
1300 85 80 15 |
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| Objective Digital is a Sydney based user experience consultancy. We offer digital strategy, research, Information Architecture, wireframe design, build, usability testing, training and eye tracking services. You can visit us at www.ObjectiveDigital.com or call 02 8065 2438 or 0410 410 494. |
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