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 We have a new, and very experienced User Experience Consultant joining our team.
Jon Duhig has a history of user-centred design for blue chip companies - he has worked for British Telecom (BTexact), Honeywell (Software Centre) and Canon (CISRA) where he was the User Experience lead. Previous colleagues describe Jon's talents for insight and creativity, his clean, elegant solutions, his value in providing fresh perspectives on problems and his very broad skill-set. Jon also has a number of patents to his name which shows he has some innovative ideas. |
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| He holds a First Class honours degree in Ergonomics from Loughborough University. If you haven't heard of Loughborough before it's the home of the Ergonomics Society. |
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| Our CEO James has worked with Jon before so when Objective Digital was looking for a new consultant he already knew the quality that Jon could bring to the team. We're very excited to have him join us - welcome, Jon! |
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| EVENT - DIGITAL FUTURE: CREATING A CUSTOMER CENTRED CULTURE |
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Join us at this upcoming AIMIA event on the morning of February 24th. James Breeze will be moderating a discussion about the value of involving customers in the digital design process. Speakers include Chris Khalil, Director of User Experience, News Digital Media, and Rod Farmer,
Director - Research & Strategy, Mobile Experience. |
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| Click here to register for this event. |
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| CASE STUDY - USABILITY TESTING WITH EYE TRACKING INCREASED THE CONVERSION RATE ON KLM's ONLINE BOOKING TOOL BY 30% |
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| Eye tracking has become a key method to test the usability of websites and software. It provides researchers and practitioners with indisputable, objective and convincing data describing user behavior and usability problems. |
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| Click here to read a case study from our partners at Tobii Technology, showing how usability testing with eye tracking created a 30% uplift on the conversion rate within the KLM airline's electronic booking tool. |
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| Gaze plots of early designs of the Select flights page showed a lot of fast eye movements between the flight price and its schedule (figure below). These specifics were positioned at exact opposite sides of the flight details. Participants were obviously trying to make a trade off between price and schedule, but the layout of the flight details was not conducive. |
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Following these findings the order in which flight details are presented was changed.
The redesigned electronic booking tool dramatically increased the conversion rate: 30% more users moved on from searching to actually booking flights in the new version. |
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| CASE STUDY - USER CENTRED DESIGN APPROACH FOR THE DUKE OF EDINBURGH'S AWARD WEBSITE |
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| Click here to read a case study about a current project we are working on for the redesign of the Duke of Edinburgh's Award website.
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| ARTICLE - THE PASSWORD RESET EXPERIENCE |
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| Click here to read Jon Duhig's first ever blogpost - which when we last checked had been viewed 59,708 times. That's not a typo! |
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| ARTICLE - USER TESTING: HOW TO RECRUIT THE RIGHT PARTICIPANTS, AS IT WON'T HAPPEN BY CHANCE |
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| Click here to read this article about recruiting participants for user testing, written by Liz Phillips.
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| USABILITY TESTING QUOTE FORM |
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| Our clients often ask us to conduct Usability Testing reviews of their websites and business applications. In order to simplify the project briefing process, we have set up this simple Usability Testing quote form. Just fill it in for a same day quote. Easy.
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| If you would like to discuss an upcoming User Experience Project, you can contact me on jbreeze@ObjectiveDigital.com. |
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| Cheers
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James Breeze
Chief Experience Officer
Objective Digital
Level 10, 220 George Street
Sydney NSW 2000
www.ObjectiveDigital.com
1300 85 80 15 |
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| Objective Digital is a Sydney-based user experience consultancy. We offer digital strategy, research, design (IA and wireframes), build, testing and training services. You can visit us at www.ObjectiveDigital.com or call 1300 85 80 15 or 0410 410 494. |
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