 |
 |
|
|
|
 |
|
|
 |
|
| Come and see us at stand D16 at Shopper Marketing Live, at the Sydney Convention and Exhibition Centre, Darling Harbour, on May 19 and 20. |
|
| Most purchase decisions are made in a split second and subconsciously and products must therefore visually attract and quickly grasp the shopper's attention. |
|
| Eye tracking captures shoppers' habitual and subconscious behavior in a natural and unbiased fashion. It reveals in an objective way what really attracts consumers' attention and eliminates social desirability bias or errors that may occur when relying on human recall. As such, it provides a complement to conventional research methods. |
|
| At Shopper Marketing Live we will be showcasing a range of eye trackers, showing how they can be used to research shopper behaviour: |
|
| • |
Tobii X120 to see how consumers view a supermarket shelf |
|
| • |
Tobii T120 to compare pack designs, and online store environments |
|
| • |
Tobii Glasses to collect eye tracking data when walking around the tradeshow |
|
 |
|
|
| You can attend the expo by registering for your FREE expo pass, saving $40 on the door price. Use promo code FEHP-48 and register here. Or if you wish to attend the full conference you can use promo code DSCT-11 to receive $100 off the rates and register here. |
|
|
 |
|
 |
|
| The Eye Tracking revolution of Marketing Research has begun. Eye tracking can measure and improve ROI for online ads, commercials, print advertising, email campaigns, sponsorships, package design, shopping shelf and more. |
|
|
|
|
|
 |
|
| Used in copy-testing print advertisements during the creative process, eye tracking can guide researchers regarding which alternative to develop further and how to optimise it. |
|
| • |
To what extent are key elements such as the brand and product seen? |
| • |
How much attention does an ad get relative to competing brands and editorial content in a magazine context? |
|
| These heatmap visualisations show how the unexpected element in a magazine ad attracts attention and how the respondents process the key message and the brand. |
|
|
|
|
| A well designed ad can increase attention and interest, plus impact readership, persuasion and brand recall. |
|
|
|
 |
|
 |
| Eye tracking is a valuable instrument in evaluating product package designs and is often used as a complement to conventional methods. Click here to view the Löfbergs Lila case study, which tests various coffee packaging designs. |
|
 |
| Among the visual clutter of a Tokyo convenience store shelf, a product needs to really stand out from competitors to be noticed. Click here to view the Asahi case study, which tests consumers' actual gaze paths at the point-of-purchase. |
|
 |
| To acquire deeper knowledge about the effect of banner ad format on user behavior and responses MarketWatch set up a comparative study of four different Telecom operator websites. Click here to view how eye tracking was used to define participants' visual attention and interest. |
|
|
|
 |
| We are thrilled to tell you that Objective has been announced in the BRW Fast Starters list for 2011. This list showcases Australian businesses which have seen rapid growth since their inception. Thanks to all of our staff and clients for helping us along in this journey. |
|
|
|
| Please contact me if you wish to discuss the use of Eye Tracking in an upcoming market research project. |
|
|
|
|
 |
Objective Technology is the Australasian reseller for Tobii Eye Tracking hardware and software and iMotions Eye Tracking software. You can visit us at www.ObjectiveTechnology.com or call 0410 410 494. |
|
 |
Tobii Technology is the world leader in hardware and software solutions for eye tracing. Eye tracking enables a computer to tell exactly where a person is looking. It is used in usability, market research, scientific research, ophthalmology, eye control, assistive technology and much more.www.Tobii.com |
|
 |
The iMotions Attention Tool®is the world leading Eye Tracking software within market research and the application combines eye tracking metrics, reading metrics and emotion metrics.www.iMotionsglobal.com |
|
|
|
|
|
|
|
|
|
 |
|
