ObjectiveTechnology tobii Attention tool

					Eye Tracking News - Spring 2010
Hi to all of you who are current Tobii eye tracking users, and all of you who are considering the use of Tobii eye trackers in the future. We are sending you this email because you have shown interest in Eye Tracking technology. However, if you do not wish to receive this quarterly email please unsubscribe using the link at the bottom.
New Tobll Studio 2 User Manual Is Now Available
The Tobii Studio 2 User Manual is now available for Tobii customers to download. It includes substantial amounts of detailed information on major technical features and functions in Tobii Studio. Some examples include the way fixation filters work, how visualisations are generated, and more.To download, click here.
Tobii are now offering the Software Development Kit Free of Charge!

Contact James or Bas to order your Free SDK.
Tobii have launched a new sharing site for applications built on the Tobii SDK which will be available to download Free of Charge! Over the years many Tobii customers have built their own applications that use the Tobii SDK. In order to facilitate exchange of such applications Tobii has created an Application Market for Tobii Eye Trackers. Customers can share, download and find information about software applications that have been tested by Tobii and function together with Tobii Eye Trackers.

Contact James or Bas to find out more.
Tobii have launched a new software tool which allows Matlab Windows users to directly control and program any Tobii T/X/XL Eye Tracker within Matlab.

Contact James or Bas to find out more.
Tobii Tracking glasses - Australian roadshow
Objective Technology are excited to announce that we have brought the very first pair of Tobii Glasses into Australia! The new Tobii Glasses allow wearers to walk around freely, making it easier for researchers to create a real-world environment in which to capture user behaviour. This can be while they are using a computer or iPad, browsing in shopping environments, trying out a new product or reading an advertisement.
We have decided to hit the road and take our new Tobii Glasses on a tour of Australia and New Zealand to show you exactly what they can do! In addition, we will be demonstrating the new iMotions Attention Tool eye tracking software for market research and our other T series and X series Tobii eye trackers which are used for a broad range of scientific research purposes.
Here is where the Tobii Glasses will be over the coming weeks.
Email James Breeze or Bas Tijdhof to book your demo.
Movie Clips
Our Tobii eye tracking glasses appeared on A Current Affair a few weeks back – here's the clip showing how they were used in conjunction with mobile EEG headgear to track shopper behaviour at a neurological level. Check out the 'A Current Affair clip' here.
View the Tobii Glasses movie which explains how the new glasses can be used within scientific research.
View the iMotions Attention Tool movie, which showcases the new Attention Tool eye tracking software for use in market research.
Search Academic Articles that use tobii
Tobii Eye Trackers are used in thousands of leading research labs worldwide in a wide variety of scientific research. Motivated by a desire to share knowledge and inspire, Tobii has taken the initiative to continuously compile and provide easy access to academic research papers in a public library.
Now you can easily search for and navigate among hundreds of articles based on research using Tobii Eye Trackers. At the moment, over 500 papers can be found on the online bookmark sharing site Diigo.com:
Cash Studies
Primate Research
Individual macaque infants process faces in a variety of ways according to a new eye tracking study. Eye tracking enabled the team of researchers to assess infant macaques’ abilities at a much younger age, and in much more detail, than previously possible.
Read the full case study here.
Word learning is fundamental to language acquisition, but the successful mapping of a spoken word onto an object in the world is not always transparent. Read the full case study here.
The Tobii T60 XL provides a non-invasive technique to study eye movements and eye movement deficits in vision research. The wide, high-resolution screen provides an enhanced opportunity to present naturalistic as well as eccentric stimuli and longer pursuit trajectories. Read the full case study here.
Remember to check for tobii
We release Tobii Studio updates several times per year, with the most recent version being Tobii Studio 2.2. These updates improve the quality and performance, add new features, and resolve known issues, etc. To be able to download the latest versions of Tobii Studio you need a valid Support & Upgrade contract. To check for an update choose Help in the Tobii Studio menu bar and select Check for Updates. For every release we also write detailed Release Notes where we explain the new features and improvements in Tobii Studio. Always read the Release Notes before you update to the latest version. The release notes can be downloaded from within the update checker utility.
Please contact us if you wish to discuss the use of Eye Tracking in an upcoming research project.
James Breeze Bas Tijdhof
Objective Technology Tobii Technology
Sydney NSW Adelaide SA
jbreeze@objectivetechnology.com bas.tijdhof@tobii.com
www.ObjectiveTechnology.com www.Tobii.com
0410 410 494 0450 460 668
You can check out the Tobii Technology blog here
Follow Tobii on Twitter@tobiieyetracker

For support queries go to Twitter@tobiisupport
Objective Technology is the Australasian reseller for Tobii Eye Tracking hardware and software and iMotions Eye Tracing software. You can visit us at www.objectiveTechnology.com or call 1300 85 80 15 or 0410 410 494.
Tobii Technology is the world leader in hardware and software solutions for eye tracing. Eye tracking enables a computer to tell exactly where a person is looking. It is used in usability, market research, scientific research, ophthalmology, eye control, assistive technology and much more.www.Tobii.com
   The iMotions Attention Tool® is the world leading Eye Tracking software within market research and the application combines eye tracking metrics, reading metrics and emotion metrics.www.AttentionTool.com