OBJECTIVE DIGITAL ENEWS - SPRING EDITION WE HAVE MOVED! We outgrew our last office and we have just moved in to a new pad at Level 10, 220 George Street. You can still contact us on 1300 85 80 15 or on our mobiles. We hope to see you at our new offices soon! USABILITY TESTING IN PLACES WHERE YOUR USERS HANG OUT Sometimes it can be very hard to recruit participants for usability testing! Recently, our client, SAI GLOBAL Property Services, needed to test its new, 'game changing', self service property settlement booking system with a representative sample of solicitors and legal practice managers. These users are so hard to track down! We just couldn't find any to book into a testing session at our lab in George St, Sydney. So we went to them! You can read the full case study here We are excited to announce that we have brought the very first pair of Tobii eye tracking glasses into Australia! Internationally, eye tracking is revolutionising the way in which user research is conducted to gain measurable insights. The new Tobii glasses allow wearers to walk around freely, making it easier for researchers to create a real-world environment in which to capture user behaviour. This can be while they are browsing in shopping environments, trying out a new product or reading an advertisement. We have decided to hit the road and take our new Tobii eye tracking glasses on a tour of Australia and New Zealand to show you exactly what they can do! In addition, we will be demonstrating the new iMotions Attention Tool eye tracking software for marketers, and our other Tobii eye trackers which are used for usability testing and other research purposes. International guest speaker, Juan Pablo Rodriguez from EyeOnMedia in Chile will be presenting case studies on his use of eye tracking within market research. Check out our new Objective Digital blog Email James Breeze to register your place at one of the events or to book a demo. Our Tobii eye tracking glasses appeared on A Current Affair a few weeks back - here's the clip showing how they were used in conjunction with mobile EEG headgear to track shopper behaviour at a neurological level. Check out the 'A Current Affair clip' here. Here's the Tobii Glasses movie to give you a better idea of the benefits of using Tobii Glasses for market research. Here's the iMotions Attention Tool movie, which showcases the new Attention Tool eye tracking software for use in market research. If you would like to discuss an upcoming User Experience Project, or book your place at a Tobii Glasses event, you can contact me on jbreeze@ObjectiveDigital.com Cheers James Breeze Chief Experience Officer Objective Digital Level 10, 220 George Street Sydney NSW 2000 www.ObjectiveDigital.com 1300 85 80 15 Objective Digital is a Sydney-based user experience consultancy. We offer digital strategy, research, design (IA and wireframes) build, testing and training services. You can visit us at www.ObjectiveDigital.com or call 1300 85 80 15 or 0410 410 494.