Information Architecture and Wireframes

Information architecture (IA) is the organisation and labelling of the content and functionality on the website. Information architecture works with your user interface design meet your business and user experience goals.

We use insights gained from user research together with your business strategy to create and test the information architecture for your technology.

We find out how your users think about your content and labelling in a card-sorting activity. This involves a group of users sorting your content and functionality into logical information categories, and labelling each group.

Our information architects in Sydney can conduct card-sorting in a focus group, or we reach your users online by using online card sorting tools. We can test the IA with remote users using additional online tools, further validating your information architecture.

We then take the approved IA and develop a set of annotated wireframes which provide the web development team with the blueprint for the build of the site.

Enquire about our information architecture and wireframing services info@objectivedigital.com or on 1300 85 80 15.