On-site research: User needs analysisIn some cases, it is better to do research with people in the context in which they use your technology, instead of a clinical lab environment. This is often the case when test participants are difficult to obtain because they are busy business people or when we need to understand the context of use for the software. We conduct ethnographic and observational studies in homes, offices, call centres, retail outlets and service counters. This helps us get a full understanding of exactly what happens when people are distracted by all sorts of things, like customers, colleagues or even their boss! Feel free to contact us at info@objectivedigital.com or on 1300 85 80 15.
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