User Research / User Needs Analysis
No technology design project is complete without research into your users' needs to find out the experience they expect. Also know as user needs analysis, we uncover insights into your users’ needs and preferences, and explore ideas for innovation. We customise our user research methods to suit your project and budget. We research users wherever they are. Face to face methods include: Online tools for user needs analysis include: - online discussion forums
- online surveys
- online card sorting
- online informaton architecture testing
Social networks can be leveraged to target and engage with users. Social networks we use include Twitter, Facebook, and LinkedIn. Insights from all the user research are used to profile your users. User description techniques we use include: • Task analysis
• Personas
• Scenarios (goal- and story-based)
• Workflow/customer journey Feel free to contact us at info@objectivedigital.com or on 1300 85 80 15.
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